The COVID-19 pandemic showcased the value of virtual solutions for improving pregnancy care for mothers, especially the medically underserved. As a result, the current landscape is more open to using digital solutions to manage health than ever before. However, the challenges of reimbursement — temporarily resolved through emergency measures — are resurfacing, and can provide barriers to enhancing in-person care through virtual tools, especially for Medicaid populations. Though the pandemic may cease to become a threat, the economic repercussions will be long-standing, further widening the health disparities for minority and low-income populations already exacerbated by systemic racism and structural disadvantages.
Babyscripts is supporting mothers by creating products that directly address these disparities like our Care Navigator, making rigorous investments in the Medicaid space, and advocating for maternal healthcare mandates at the state and federal levels. We’ve worked and continue to advocate to open up pathways to reimbursement and access, so that delivering the best in maternal healthcare never has to be a choice or come at a cost to the mother.